Friday, September 24, 2010

All Thing Typographic 9/10

September Salutations. Here's the typographic 411.
-- TypeTalk: You ask, we answer
-- Eight Tips for Type on the Web
-- A Visit to the Tipoteca Italiana Fondazione
-- Gourmet Typography returns to SVA in NYC
-- Upcoming Typography Workshops & Events
-- Bring Gourmet Typography to your company, school, or organization

TypeTalk: You ask, we answer
Q. If a character that would be most useful to know? Check it out...
Q. Do you have any suggestions or guidelines for the use of initial caps? Check it out...

Eight Tips for Type on the Web
These days, anyone can have their own Web site, whether for a business, a cause, or a club; a school or class or team; or simply a family or an individual. Whether you design it yourself from scratch, or use templates, or have it designed for you, type will most likely be a large percentage of its content.

To be effective on a Web site, typography needs to be: clean, clear, appealing, and readable. Good typography can attract, engage, and keep your viewer on your site. Here are some tips to get you off on the right track. Read on...

A Visit to the Tipoteca Italiana Fondazione
“There is a place in northern Italy where typography reigns supreme: Tipoteca Italiana fondazione. I was lucky to make a pilgrimage to the Tipoteca this summer and wanted to share some of the type marvels with you,” says Michael Carabetta of Chronicle Books, about his pilgrimage to Tipoteca Italiana Fondazione.

Located in the Veneto Region (Treviso Province) of Italy, the museum is housed in a deconsecrated church and connected via a graceful, sweeping ramp to a contemporary building that contains the printing presses, fonts, library and workshop. Read on...

Gourmet Typography returns to SVA in NYC
Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, as well as typographic do’s and don’ts. This course will raise the level of your design and production skills and instill an excitement and passion for typography. Check it out...

Upcoming Typography Workshops & Events
Every creative professional, including the most seasoned designer, can benefit from learning to communicate more effectively with type. This workshop will give you the expert-level typographic skills and aesthetics necessary to visibly improve your type. It will sharpen your eye and reignite your passion for typography.

Gourmet Typography
AIGA Orlando
Orlando, Florida
September 17

Type Rules! 3rd edition book signing and talk: 10 Worst Type Crimes
New York, NY
September 30

Gourmet Typography
AIGA Philadelphia
Philadelphia, PA
October 8

Gourmet Typography
RGD Ontario
Toronto, Canada
November 13

If you'd like to see Gourmet Typography come to Chicago, San Francisco, Los Angeles, or any other city, let me know! Ilene

Bring Gourmet Typography to your company, school, or organization
Gourmet TypographyIn today’s competitive market, you need all the edge you can get. Whether you are a student or a professional, having strong typographic skills should be at the top of your list.

Bring Gourmet Typography Training right to your company, school or organization! Workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience — daytime, evenings or weekends. We will design a program customized for your particular requirements.

SUBSCRIBER DISCOUNT: $300 off workshops when you mention this enewsletter.
SCHOOLS & UNIVERSITIES: Special pricing, call 203.227.5929 for details.

“I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have — and have not — lived by in all my years as a graphic designer.

Your down-to-earth approach to type made the session breezy and fun, and I couldn’t help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!”

For more info, click here or call 203.227.5929.


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