Tuesday, December 21, 2010


Deliciously shot and detailed short film that follows the start-to-finish process of creating custom paper-fold DVD cases and duplexed, embossed business cards by Visual Inclination.

via Quipsologies

Print Craft from Visual Inclination on Vimeo.

Sunday, December 12, 2010

American Design Schools are Failing Their Students

An interesting article on how American design schools are failing their students, and how students are failing at their internships.

Do you guys agree?

Are design schools failing their students?

Thursday, November 25, 2010


we've been asked to hang a show in the second floor showcases on the 29th of november, monday, the day we return from thanksgiving break.

it'll hang through break and be there when we return.

that's a great opportunity!!

we need 13 x 19" posters from each student on november 29th by 6pm in room 202.

names printed legibility on the back, pls.

if the piece doesn't fit in 13 x 19, that's fine.

closest size then.

Please email your TAs with your ideas

Thursday, November 11, 2010

Feeling uninspired in your type choices?

Three words... look around you!

There is no better place to see a diversity of typography and design than New York City (somewhat biased opinion)

NYC Type agrees with that notion as it catalogs typography around Manhattan, Brooklyn and Queens. See any familiar typefaces?

Friday, November 5, 2010

Packaging Design Sites













Monday, November 1, 2010

App Design Process

Discover> Define> Design> Develop> Deploy> Document.
Design and Development are interchangeable and should be revisited many times.

The Three most important to initial app development in this class are.

Discovery & Research:
-What are users' primary goals and how can they achieve them?

-Which information is of higher importance? How do I draw user' attention to them?
-How should I incorporate the user feedback?

-Prototyping offers a huge opportunity for increasing process efficiency?

For the next class you should prepare: A Discovery Document.

Which includes:

App Brief and Document:
- Introduction to App
- Project Goals
- Application Specifications

User Persona:
- Age, Home, Family Status, Work, Interests, Approach to the App, Wow Factor, & Apps he or she may already own.

Mood Board:
- This functions similar to the persona but is a visual representation of who the consumer is.
- Should be designed and incorporate photographic, illustrative and typographic elements.

- Simple visual layout apps screens and functions.
- Can be very simple, line art and boxes really.

Further Development of the Discovery Document should entail:

- Paper prototypes, sketches with cut out buttons, photographed and used to refine layout possibilities.
- Style screens, one from each level of the app showing design and function details.
- Possible additional features for further updates of the app.
- Further develop wireframe and begin to skin the app based on your style frames.
- Decent style frames can easily be turned into a motion presentation for potential investor.

(Thanks, Bryan).

Sunday, October 31, 2010

Assignment & Reminders for the Wednesday Class

Assignment for next week:

1. Continue working on your app, providing a storyboard, as well as some context (your intended demographic, the purpose behind your app, etc).

2. Alternatively, you can also work on your packaging assignment, which is to produce original branding for three related products. For example, if you choose to re-brand a pasta product, you could also develop designs for sauces and wine, etc. You could also produce related materials, such as a lookbook, gift bags, wrapping paper, etc to accompany a particular product. An excellent example can be found in Liz Chan's work on LUXY.

Reminder: Please know that you will be graded by the work that has been posted to your blog. If you have not posted your work to your blog, it will NOT be graded. If you have any questions, please don't hesitate to ask.

Saturday, October 2, 2010

Seconday Assignment for Monday Class

First of all,bring your type books to completion and please remember we are going to cut down the number of typefaces used to just 3 or 4.

In addition, you must investigate the final typefaces you have chosen:

1. Name
2. Who created it
3. When
4. Where
5. Why
6. Characteristics
7. Design genre

All these things must be posted to your blog BEFORE class and printed out, you may be called on to present what you learned. Be prepared.

Any questions?

Email us.


Friday, October 1, 2010

Assignment for Wednesday Class

First drafts of infographics are due next week. Choose either a topic of interest, or email infographics expert Nicole Rincon (nicolemrincon@gmail.com) for an assignment. Specifically, this means compiling research, surveying if necessary, and producing a pencil sketch of your intended format for next class. Please refer to the following links for inspiration, reference, etc:


Please finish up your type specimens as well.

Double Dagger (by chris mills)

The name sounds like a terrible action movie, punk band, or video game weapon choice.

But it also has a function

The dagger is usually used to indicate a footnote, in the same way an asterisk is. However, the dagger is only used for a second footnote when an asterisk is already used. A third footnote employs the double dagger.[1]Additional footnotes are somewhat inconsistent and represented by a variety of symbols, e.g., parallels (||) and the pilcrow (¶), some of which were nonexistent in early modern typography. Partly because of this, superscriptnumerals have increasingly been used in modern literature in the place of these symbols, especially when several footnotes are required. Some texts use asterisks and daggers alongside superscripts, using the former for per-page footnotes and the latter for endnotes.

Type Crimes


Friday, September 24, 2010

Font Squirrel

Finding quality free fonts is an arduous task.

A new website has popped up that culls through the trashier free fonts and presents the best of the best in the free font category.

While there are a few less than desirable fonts that have sneaked their way onto their database, a majority are nicely drawn and carefully rendered.

Take a look

Below are some of my personal favorites:

Bebas Neue:


Conqueror Didot:

AW Conqueror Carved:




Museo Slab Serif:

All Thing Typographic 9/10

September Salutations. Here's the typographic 411.
-- TypeTalk: You ask, we answer
-- Eight Tips for Type on the Web
-- A Visit to the Tipoteca Italiana Fondazione
-- Gourmet Typography returns to SVA in NYC
-- Upcoming Typography Workshops & Events
-- Bring Gourmet Typography to your company, school, or organization

TypeTalk: You ask, we answer
Q. If a character that would be most useful to know? Check it out...
Q. Do you have any suggestions or guidelines for the use of initial caps? Check it out...

Eight Tips for Type on the Web
These days, anyone can have their own Web site, whether for a business, a cause, or a club; a school or class or team; or simply a family or an individual. Whether you design it yourself from scratch, or use templates, or have it designed for you, type will most likely be a large percentage of its content.

To be effective on a Web site, typography needs to be: clean, clear, appealing, and readable. Good typography can attract, engage, and keep your viewer on your site. Here are some tips to get you off on the right track. Read on...

A Visit to the Tipoteca Italiana Fondazione
“There is a place in northern Italy where typography reigns supreme: Tipoteca Italiana fondazione. I was lucky to make a pilgrimage to the Tipoteca this summer and wanted to share some of the type marvels with you,” says Michael Carabetta of Chronicle Books, about his pilgrimage to Tipoteca Italiana Fondazione.

Located in the Veneto Region (Treviso Province) of Italy, the museum is housed in a deconsecrated church and connected via a graceful, sweeping ramp to a contemporary building that contains the printing presses, fonts, library and workshop. Read on...

Gourmet Typography returns to SVA in NYC
Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, as well as typographic do’s and don’ts. This course will raise the level of your design and production skills and instill an excitement and passion for typography. Check it out...

Upcoming Typography Workshops & Events
Every creative professional, including the most seasoned designer, can benefit from learning to communicate more effectively with type. This workshop will give you the expert-level typographic skills and aesthetics necessary to visibly improve your type. It will sharpen your eye and reignite your passion for typography.

Gourmet Typography
AIGA Orlando
Orlando, Florida
September 17

Type Rules! 3rd edition book signing and talk: 10 Worst Type Crimes
New York, NY
September 30

Gourmet Typography
AIGA Philadelphia
Philadelphia, PA
October 8

Gourmet Typography
RGD Ontario
Toronto, Canada
November 13

If you'd like to see Gourmet Typography come to Chicago, San Francisco, Los Angeles, or any other city, let me know! Ilene

Bring Gourmet Typography to your company, school, or organization
Gourmet TypographyIn today’s competitive market, you need all the edge you can get. Whether you are a student or a professional, having strong typographic skills should be at the top of your list.

Bring Gourmet Typography Training right to your company, school or organization! Workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience — daytime, evenings or weekends. We will design a program customized for your particular requirements.

SUBSCRIBER DISCOUNT: $300 off workshops when you mention this enewsletter.
SCHOOLS & UNIVERSITIES: Special pricing, call 203.227.5929 for details.

“I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have — and have not — lived by in all my years as a graphic designer.

Your down-to-earth approach to type made the session breezy and fun, and I couldn’t help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!”

For more info, click here or call 203.227.5929.